Geographic MarketPrimarily Northeast (NY, NJ, MA, CT) with secondary expansion to Atlantic seaboard and California |
Consumer SegmentMiddle to upper middle class consumers; Seinfeld watchers, NY Times subscribers; 30+ demographic |
Brand PowerBoth versions of the brand mark resonate NY/Northeast centric and authentic |
Market PlayUnique opportunity to leverage the brand to catapult into diversified retail channels and to fast track consumer awareness |